Episode 10: Chloe Walker – CEO of Pirk: Disrupting the Multi-Billion Dollar Plastic Surgery Industry

In Episode 10 of The Leap, host Nathan sits down with Chloe Walker, CEO and Managing Director of Pirk, a groundbreaking platform that connects clients with highly qualified plastic surgeons. Chloe’s journey to founding Pirk began with her own search for a credible surgeon, an experience that highlighted a massive gap in the industry. Instead of just seeing this as a challenge, Chloe saw an opportunity to make a difference by creating a resource that supports clients in making informed, safer choices for these life-altering procedures. Their conversation is packed with honest insights into the complexities and rewards of starting a business with a strong purpose.

Reflecting on her career path, Chloe takes us back to her early days at iSelect, a high-growth company where both she and Nathan cut their teeth in the business world. Those formative years taught Chloe the value of transparent leadership, teamwork, and staying adaptable—skills she would carry into her own ventures. She continued building her expertise through roles at other startups, learning how to build new teams and tackle the unknown. For anyone aspiring to start a business, Chloe’s story shows just how vital these early experiences can be in shaping a strong foundation.

Chloe opens up about the realities of launching Pirk, including the intense work behind validating her business idea. From consulting with lawyers to rigorously vetting surgeons, Chloe made sure Pirk was set up to provide safe and reliable services. This journey is a must-hear for anyone considering a startup, especially in fields where credibility and trust are everything. Her approach highlights the importance of resilience, research, and getting the details right from the beginning.

She also shares a raw look at the personal toll that building a startup can take. During Pirk’s first year, Chloe felt the weight of investor expectations, intense work hours, and high-stakes decisions—a combination that led her to burnout. This difficult period taught her the importance of managing stress, prioritizing health, and finding balance. For aspiring entrepreneurs, Chloe’s experience serves as a reminder to build a business you’re passionate about, but also to keep perspective and protect your well-being.Chloe is now focused on expanding Pirk’s reach across Australia, with plans for a new subscription service and broader geographic coverage. Her story is a powerful example of what it takes to turn a vision into a thriving business. If you’re thinking about launching your own venture or just want a look at the startup world from someone who’s been in the trenches, this episode is packed with insights that could help shape your own journey. Catch Episode 10 of The Leap on Spotify, Apple and Google Podcast and get inspired by Chloe’s entrepreneurial leap!